Published on: February 2008 Type of content: WHITE PAPER Format:
Adobe Acrobat (.pdf)
Length: 8 pages Price: FREE
Still have questions?
Overview:
Although many traditional premises-based customer relationship management (CRM) applications promise a significant improvement and increase in sales effectiveness, in reality their strength is only in empowering management with a holistic view of the sales process. This has led companies to replace them with newer on-demand, software-as-a-service (SaaS) applications, but even that isn't enough. Explore the results of this Yankee Group study aimed at determining how on-demand technology can be used to improve sales effectiveness. Gain a deeper understanding of the difference between sales administration and sales effectiveness and the role technology plays in driving revenue.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.
